The Work
Our work is guided by principles of regenerative, community-first stewardship: we strive to ensure that tourism and conservation reinforce rather than compromise local wellbeing. Through collaboration with Parks Canada, UNESCO sites, community groups, and local businesses, we help align regional storytelling, trail development, ecological protection, and cultural celebration into a shared vision for the Fundy Coast and Foothills.
Whether it’s contributing to conservation education, supporting interpretation of cultural landscapes, facilitating community-led destination development, or driving events that bring people together—our work centers on strengthening social capital, deepening connection to place, and celebrating the extraordinary natural treasures of this region.
GreenStep Sustainability
Action Plan
Sustainability Management System
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Establish a sustainable tourism committee for the region with diverse stakeholders
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With working group + stakeholders, create a vision/mission/commitment statement about sustainability in the region
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With sustainable tourism committee establish deadline, budget, assign a person/entity responsible for tracking process + achieving each action
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Encourage working group committee members to complete a course/webinar/workshop on sustainable tourism
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Ensure organizations with consumer-facing marketing are aware of your sustainability values/focus as a region
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Continue to update website with info on progress toward sustainability action plan
Business + Resident Engagement
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Work with local businesses to enhance multi-season products + services
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Support development of Indigenous cultural experiences + businesses through training, finance + other support mechanisms
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Indigenous tourism experiences are developed with First Nations community, focused on First Nation-owned experiences + businesses
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Encourage businesses’ adoption of sustainability standards + certification programs
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Support local farmers, suppliers + artisans to engage in the tourism economy supply chain
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Promote sustainably certified businesses, activities + events
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Program to monitor + identify job vacancies, inequalities, + talent/skill gaps amongst local workforce
Visitor Engagement
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Develop a visitor code of conduct to share with visitors + tourism businesses, incorporate messaging across all channels
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Identify opportunities to allocate funds from tourism to the restoration, preservation + maintenance of cultural + natural assets
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Ensure living cultures + heritage are presented + interpreted in a sensitive + respectful manner to benefit local communities + provide visitors with authentic + genuine experiences
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Provide training + resources for visitor centre staff + other key stakeholders to engage + educate visitors in sustainability + visitor guidelines
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Provide info on how visitors can help address sustainability issues within the destination
External Stakeholder + Partner Actions
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Provide multi-stream solid waste + recycling collection for public spaces, residences + businesses to effectively separate waste by type
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Engage + educate the public on the community-wide waste reduction programs, regulations, strategies + best practice
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Collaborate with environmental conservation organizations to protect the local environment + wildlife + mitigate risks from tourism
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Ensure landscaping on public property does not include planting of invasive species
Regenerative Experience Development
Coaching and mentoring small businesses to design visitor experiences that are authentic, sustainable, and revenue-generating, such as Coastal Blooms & Tides and Creating Wildly.
Innovation Tools
Implementing platforms such as the Explore & Experience Driftscape App and Jprep Online Learning Modules, which provide digital storytelling, business compliance training, and ambassador certification across the region.
UNESCO Collaboration
Working closely with the Fundy Biosphere Region and Stonehammer Global Geopark, situating the Upper Fundy as a vital part of the Atlantic UNESCO Tourism Corridor.
Shared Stewardship
Strengthening partnerships between businesses, municipalities, environmental NGOs, and residents to ensure local decision-making is inclusive, coordinated, and accountable.
