Friends of Fundy &
The Fundy Partnership
Rooted in regeneration. Growing through connection.
Friends of Fundy
Friends of Fundy is a registered nonprofit charitable organization dedicated to enhancing the social, cultural, and economic wellbeing of communities along New Brunswick’s Fundy Coast and Fundy Foothills Region.
Friends of Fundy / Fundy Guild Inc. works to strengthen the connection between people and place through education and collaborative programing that advances community well-being, environmental stewardship, and regenerative approaches to community & destination development. We work in partnership with Parks Canada, community organizations, environmental organizations, local businesses and residents. We help communities across the region collaborate on shared goals, working at the intersection of the environment, arts/culture and the economy.
Fundy Partnership
The Fundy Partnership is a collaborative regional initiative that brings together municipalities, community organizations, businesses, and UNESCO-designated sites to implement the Regional Destination Development and Stewardship Strategy for the Upper Fundy Coast and Fundy Foothills Region. Coordinated and administered by Friends of Fundy, the Partnership serves as the “container” that holds diverse efforts in tourism development, conservation, culture, and economic resilience.
At its core, the Fundy Partnership is about building the conditions for regenerative tourism—an approach that ensures tourism strengthens rather than strains local communities and ecosystems. By aligning resources, strategies, and leadership, the Partnership works across boundaries to position the Fundy region as a model for sustainable, place-based economic development.
Fundy Footsteps & Flavours
Fundy Footsteps & Flavours showcases the power of collaboration along New Brunswick’s Fundy Coast and Foothills. Born from the collective efforts of communities, organizations, and environmental stewards, it highlights authentic experiences, local creativity, and shared care for the land - where nature, culture, and community come together to shape a regenerative future.
Our Core Values
Collective
Impact
We unite residents, businesses, and partners under a shared vision — building a visitor economy that celebrates local culture, strengthens community, and uplifts everyone who calls Fundy home.
Regenerative Stewardship
We align economic development and tourism with ecological care and community wellbeing, ensuring growth restores more than it consumes.
Shared
Prosperity
Through coordinated action and shared ownership, we’re advancing a model where benefits ripple across the region — measured not only in visitors, but in resilient economies, vibrant communities, and a healthy environment.
Partner with Us
The Partnership’s strength lies in its ability to unite diverse players under a common vision: a thriving visitor economy that enriches local culture, stewards natural assets, and delivers tangible benefits for residents. With Shorefast’s ShoreNet as a guiding framework, the Fundy Partnership is advancing models that can be shared with other small & rural communities in New Brunswick and across Atlantic Canada.
By coordinating implementation of the Strategy, the Fundy Partnership ensures that no single organization bears the responsibility alone. Instead, it nurtures shared ownership, aligning tourism growth with community wellbeing and ecological integrity. In doing so, it is redefining what success looks like for rural regions—measured not just in visitor numbers, but in stronger communities, resilient economies, and a healthier environment.