Friends of Fundy
& Partners
Fundy Footsteps & Flavours
Fundy Footsteps & Flavours showcases the power of collaboration along New Brunswick’s Fundy Coast and Foothills. Born from the collective efforts of communities, organizations, and environmental stewards, it highlights authentic experiences, local creativity, and shared care for the land - where nature, culture, and community come together to shape a regenerative future.
Rooted in regeneration. Growing through connection.
The Fundy Partnership brings people, ideas, and resources together to shape a thriving future for our coastal communities. Guided by shared values and a commitment to place, we’re redefining what success looks like for rural regions - one built on collaboration, stewardship, and shared prosperity.
Our Core Values
Collective
Impact
We unite residents, businesses, and partners under a shared vision — building a visitor economy that celebrates local culture, strengthens community, and uplifts everyone who calls Fundy home.
Regenerative Stewardship
We align economic development and tourism with ecological care and community wellbeing, ensuring growth restores more than it consumes.
Shared
Prosperity
Through coordinated action and shared ownership, we’re advancing a model where benefits ripple across the region — measured not only in visitors, but in resilient economies, vibrant communities, and a healthy environment.
Our Partnership
Fundy Partnership
The Fundy Partnership is a collaborative regional initiative that brings together municipalities, community organizations, businesses, and UNESCO-designated sites to implement the Regional Destination Development and Stewardship Strategy for the Upper Fundy Coast and Fundy Foothills Region. Coordinated and administered by Friends of Fundy, the Partnership serves as the “container” that holds diverse efforts in tourism development, conservation, culture, and economic resilience.
At its core, the Fundy Partnership is about building the conditions for regenerative tourism—an approach that ensures tourism strengthens rather than strains local communities and ecosystems. By aligning resources, strategies, and leadership, the Partnership works across boundaries to position the Fundy region as a model for sustainable, place-based economic development.
Friends of Fundy
Friends of Fundy / Fundy Guild Inc. is a registered nonprofit charitable organization dedicated to enhancing the social, cultural, and economic wellbeing of communities along New Brunswick’s Fundy Coast and Fundy Foothills Region. Founded to support Fundy National Park and its surrounding villages, Friends of Fundy has grown into a regional leader in place-based economic development and destination development, working at the intersection of art, culture, environment, and community prosperity.
The ‘Friends’ operate a network of Outpost Gift Shops and the Molly Kool Heritage Centre, which function both as cultural gathering places and as social enterprises that reinvest revenues into community programming. These shops prioritize local artisans, Indigenous cultural sharing, and sustainable products, providing year-round opportunities for small producers and makers.
Partner with Us
The Partnership’s strength lies in its ability to unite diverse players under a common vision: a thriving visitor economy that enriches local culture, stewards natural assets, and delivers tangible benefits for residents. With Shorefast’s ShoreNet as a guiding framework, the Fundy Partnership is advancing models that can be shared with other small & rural communities in New Brunswick and across Atlantic Canada.
By coordinating implementation of the Strategy, the Fundy Partnership ensures that no single organization bears the responsibility alone. Instead, it nurtures shared ownership, aligning tourism growth with community wellbeing and ecological integrity. In doing so, it is redefining what success looks like for rural regions—measured not just in visitor numbers, but in stronger communities, resilient economies, and a healthier environment.
More info to come (benefits, call-to-action...etc)